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In part 2  of our series I discussed why it is important for a department to develop social media policy. As I discussed the department must make every effort to control the information flow to the public when it comes to their operations. If misinformation or inappropriate...

Each and every PIO/spokesperson needs to follow these rules/guidelines to be successful in their job. Remember you are the face of your department and are highly visible. Represent well with a strong voice, articulate words, and positive presence. PIO Commandment #1: always...

In part 1 we discussed the reasons why your department needs a social media policy. In part 2 we will explore how to develop this policy and discuss some of the important items you should always include in your policy. Social media for the fire service is a venture that needs to...

Rule #1 Love it & Honor it! The fire service has enough posers and T-shirt firefighters! The fire service needs clear headed dedicated people of strong character. Who are passionate about helping others and willing to pay the price day in and day out to master the art of...

In part 1 of this two part series we will discuss how your organization can protect itself from a public relations crisis by establishing a standard operating procedure (SOP) on social media. A good social media policy is something that every fire and EMS department should have...

  Does your fire/EMS organization have a Public Information Officer or Spokesperson? When the world of today wants their news as fast as possible and news agencies are jockeying for that first incident headline and the dramatic “wow” photo, the fire service PIO or public...